Course 9 modules · 44 lessons · 9h 5m

AI-Powered WordPress Agency

Learn how to build and run a WordPress agency using AI tools, automations, and modern workflows. Stop trading hours for dollars.

Get The Course — $199

This isn’t a course about prompts or AI tricks. It’s a course about how I actually run my WordPress agency — with AI woven into the way I think, plan, build, and deliver.

I’ll walk you through the full lifecycle: positioning, sales, scoping, building, content, delivery, and the long game. Every module is grounded in real work I’ve done with real clients.

AI is a partner, not a replacement. This course is about learning where it fits — and where it doesn’t.

Curriculum

What's inside.

Module 0 — Framing: How I Think About AI, Agencies, and What's Changing 8 lessons
  • Introduction 0:20
  • 0.1 – Why This Course Exists Right Now 2:41
  • 0.2 – How I Actually Use AI Day-to-Day 3:24
  • 0.3 – AI as a Partner, Not a Replacement 4:35
  • 0.4 – What AI Changes for Agencies vs. What It Doesn't 10:48
  • 0.5 – How to Approach This Course 3:28
  • 0.6 – The Agency Operating System (High-Level) 25:30
  • BONUS 0.7 – How I Created This Diagram with AI 7:51
Module 1 – Positioning a Modern Agency 4 lessons
  • 1.1 – What Kind of Agency I'm Actually Trying to Run 10:13
  • 1.2 – Who I Work With and Who I Don't 8:48
  • 1.3 – Offers, Outcomes, and Avoiding 'We Build Websites' 18:24
  • 1.4 – Using AI to Pressure-Test Positioning 57:11
Module 2 – Marketing, Sales, and Discovery 6 lessons
  • 2.1 – Where Agency Leads Actually Come From 12:20
  • 2.2 – Qualifying Before Things Get Complicated 21:00
  • 2.3 – Running Discovery Calls That Matter 15:48
  • 2.4 – Recording Every Call (Non-Negotiable) 3:45
  • 2.5 – Using AI to Synthesize Discovery Conversations 20:04
  • 2.6 – Managing AI Expectations With Clients 18:52
Module 3 – Scope, Planning, and Project Clarity 5 lessons
  • 3.1 – Turning Conversations Into Real Requirements 2:17
  • 3.2 – Identifying Scope Risk Early 8:23
  • 3.3 – Creating an Internal Project Brief 13:04
  • 3.4 – Using AI to Organize and Clarify Plans 5:56
  • 3.5 – Turning Understanding Into a Proposal 20:05
Module 4 – Planning Websites Before Building Them 4 lessons
  • 4.1 – Thinking in Structure Before Tools 9:17
  • 4.2 – Sitemaps, Navigation, and Decision Intent 8:55
  • 4.3 – Using AI to Explore and Validate Structure 8:42
  • 4.4 – Avoiding Overbuild and Fragile Sites 8:05
Module 5 – Building and Managing WordPress Projects With AI in the Mix 4 lessons
  • 5.1 – How I Approach WordPress Builds Today 8:23
  • 5.2 – How I Use AI To Help Design 38:10
  • 5.3 – Dynamic Data, Templates, and Structure 40:18
  • 5.4 – When I Stop Using AI and Rely on Experience 5:18
Module 6 – Content, Copy, and Client Bottlenecks 5 lessons
  • 6.1 – Why Content Slows Down Agency Projects 3:38
  • 6.2 – Setting Content Expectations With Clients 5:50
  • 6.3 – Extracting Content From Clients 17:58
  • 6.4 – Structure + Draft + Refine: The Copy Flow 24:07
  • 6.5 – Shipping Without Perfect Content 7:15
Module 7 – Delivery, Communication, and Handoffs 3 lessons
  • 7.1 – Communicating Clearly With Clients 5:19
  • 7.2 – Using AI to Reduce Back-and-Forth 5:20
  • 7.3 – Internal Documentation That Actually Matters 13:17
Module 8 – The Long Game: Pricing, Responsibility, and the Future 5 lessons
  • 8.1 – Pricing Work in an AI-Assisted World 4:50
  • 8.2 – Responsibility and Ethics in Client Work 7:17
  • 8.3 – What I Choose Not to Automate 11:20
  • 8.4 – Running a Durable Agency Over Time 11:13
  • You Made It 6:02

Ready to get started?

9 modules. 44 lessons. 9h 5m of content. Everything I know about running an agency with AI in the mix.

Get The Course — $199