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Course 9 modules · 44 lessons · 9h 5m

AI-Powered WordPress Agency

Learn how to build and run a WordPress agency using AI tools, automations, and modern workflows. Stop trading hours for dollars.

$199 / lifetime access

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This isn’t a course about prompts or AI tricks.

It’s a course about how I actually run my WordPress agency, with AI woven into the way I think, plan, build, and deliver. I’ll walk you through the full lifecycle: positioning, sales, scoping, building, content, delivery, and the long game.

Every module is grounded in real work I’ve done with real clients.

AI is a partner, not a replacement. This course is about learning where it fits, and where it doesn’t.

Curriculum

What's inside.

Module 0: Framing. How I Think About AI, Agencies, and What's Changing 8 lessons
  • Introduction 0:20
  • 0.1 – Why This Course Exists Right Now 2:41
  • 0.2 – How I Actually Use AI Day-to-Day 3:24
  • 0.3 – AI as a Partner, Not a Replacement 4:35
  • 0.4 – What AI Changes for Agencies vs. What It Doesn't 10:48
  • 0.5 – How to Approach This Course 3:28
  • 0.6 – The Agency Operating System (High-Level) 25:30
  • BONUS 0.7 – How I Created This Diagram with AI 7:51
Module 1 – Positioning a Modern Agency 4 lessons
  • 1.1 – What Kind of Agency I'm Actually Trying to Run 10:13
  • 1.2 – Who I Work With and Who I Don't 8:48
  • 1.3 – Offers, Outcomes, and Avoiding 'We Build Websites' 18:24
  • 1.4 – Using AI to Pressure-Test Positioning 57:11
Module 2 – Marketing, Sales, and Discovery 6 lessons
  • 2.1 – Where Agency Leads Actually Come From 12:20
  • 2.2 – Qualifying Before Things Get Complicated 21:00
  • 2.3 – Running Discovery Calls That Matter 15:48
  • 2.4 – Recording Every Call (Non-Negotiable) 3:45
  • 2.5 – Using AI to Synthesize Discovery Conversations 20:04
  • 2.6 – Managing AI Expectations With Clients 18:52
Module 3 – Scope, Planning, and Project Clarity 5 lessons
  • 3.1 – Turning Conversations Into Real Requirements 2:17
  • 3.2 – Identifying Scope Risk Early 8:23
  • 3.3 – Creating an Internal Project Brief 13:04
  • 3.4 – Using AI to Organize and Clarify Plans 5:56
  • 3.5 – Turning Understanding Into a Proposal 20:05
Module 4 – Planning Websites Before Building Them 4 lessons
  • 4.1 – Thinking in Structure Before Tools 9:17
  • 4.2 – Sitemaps, Navigation, and Decision Intent 8:55
  • 4.3 – Using AI to Explore and Validate Structure 8:42
  • 4.4 – Avoiding Overbuild and Fragile Sites 8:05
Module 5 – Building and Managing WordPress Projects With AI in the Mix 4 lessons
  • 5.1 – How I Approach WordPress Builds Today 8:23
  • 5.2 – How I Use AI To Help Design 38:10
  • 5.3 – Dynamic Data, Templates, and Structure 40:18
  • 5.4 – When I Stop Using AI and Rely on Experience 5:18
Module 6 – Content, Copy, and Client Bottlenecks 5 lessons
  • 6.1 – Why Content Slows Down Agency Projects 3:38
  • 6.2 – Setting Content Expectations With Clients 5:50
  • 6.3 – Extracting Content From Clients 17:58
  • 6.4 – Structure + Draft + Refine: The Copy Flow 24:07
  • 6.5 – Shipping Without Perfect Content 7:15
Module 7 – Delivery, Communication, and Handoffs 3 lessons
  • 7.1 – Communicating Clearly With Clients 5:19
  • 7.2 – Using AI to Reduce Back-and-Forth 5:20
  • 7.3 – Internal Documentation That Actually Matters 13:17
Module 8 – The Long Game: Pricing, Responsibility, and the Future 5 lessons
  • 8.1 – Pricing Work in an AI-Assisted World 4:50
  • 8.2 – Responsibility and Ethics in Client Work 7:17
  • 8.3 – What I Choose Not to Automate 11:20
  • 8.4 – Running a Durable Agency Over Time 11:13
  • You Made It 6:02

What people are saying

From the people taking it.

I didn't even know I had a speed problem

I didn't even realize I had a workflow problem and a speed problem until I started watching Mark's content. That's what pushed me to take the course. Before, it took me forever to develop a website and put together proposals. Now it's so much easier. I used the course structure with a new client and it was beautiful and fast. I'm getting a ton of ideas and all the content has been incredibly helpful. I just wish he could put everything into a course so I can follow along from A to Z.

Tricia Gatia

Tricia Gatia

WordPress Developer & Course Student

The practical impact on my workflow has been massive.

Mark's course has been an absolute game-changer. I was hesitant about the rapid changes in our industry, but this course has completely shifted my perspective. It's taught me how to embrace AI as a vital, everyday assistant rather than something to fear. The practical impact on my workflow has been massive. I’ve completely streamlined my operations, allowing me to take on more client projects in half the time, without sacrificing quality. Mark provides an incredibly solid, modern framework for planning and building client sites in 2026. The course has also given me the strategies I needed to manage client expectations and eliminate scope creep. If you want to future-proof your agency or freelance business and scale efficiently, I cannot recommend this course enough.

John Jobling

John Jobling

Webmaster

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9 modules. 44 lessons. 9h 5m of content. Everything I know about running an agency with AI in the mix.

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