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Client Success Stories

I learn the business first. Then I build.

Most of the people below have been with me for years, through rebrands, new revenue lines, and whole changes of direction. So these are not project write-ups. Each one is the full arc of a business I got deep into, in order, including the parts where I talked them out of my own earlier work.

The Pindrop wordmark in cream on the platform's green.
Pindrop logo August 2026

Pindrop: he built the platform, I told him what he couldn't see

Three weeks old, signing people up faster than anyone could watch, and custom domains, the thing his customers needed to go live, would not work. He is not a developer and he built all of it himself. I came in from outside, fixed it in a day, and then spent a session on where the product actually goes.

Product and UX direction Customer journey and funnel Pricing and positioning Infrastructure diagnosis DNS and edge architecture
shefflerco.com
The Sheffler & Company homepage, showing their land surveying and civil engineering positioning.
Sheffler & Company logo Since April 2024

Sheffler & Company: from a Wix page to running their proposals

Before they could price a job, somebody had to dig through county and state websites, and every proposal was put together by hand in Word. A 50-year-old engineering and surveying firm hired me for a website. Two years later their leads, their site research, and their proposals have a home in software I built for them.

Strategy & positioning Website design & build Acquisition integration Ongoing care plan AI systems audit Discovery & solution design Custom platform build Site research automation Document generation Ongoing development Hosting & maintenance Nightly backups
thebusstopsherefoundation.org
The Bus Stops Here Foundation homepage: 'Building Brighter Futures for the Next Generation.'
The Jerome Bettis Bus Stops Here Foundation logo Since July 2022

The Bus Stops Here Foundation: I built their second website, then told them to delete it

Their site was built by a developer who was gone, and nobody at the foundation could change it. I moved Jerome Bettis's foundation onto something its own people could run, built its golf tournament a site of its own, ran both for four years, and then told them the tournament site should stop existing.

Platform migration Ongoing care plan Website design & build Annual event content Site consolidation Donation flow Handoff & enablement
valiant3communications.com
The new Valiant 3 homepage: 'Sports. Entertainment. Philanthropy.' over event photography.
Valiant 3 Communications logo Since July 2022

Valiant 3: from a website I inherited to the agency it actually describes

Their website was still selling social media tips while the business had turned into a sports agency. I ran the site from 2022 while that change happened quietly, and in 2026 I rebuilt it around the company they actually are.

Platform migration Ongoing care plan Content updates Strategy & positioning Website design & build WordPress migration Handoff & enablement
valorpgh.com
The new Valor PGH homepage, showing the 'One team for your whole life' hero and the Valor team photo.
Valor PGH logo Since April 2026

Valor PGH: a website, a lead system, and a partner in under two weeks

Kyle couldn't edit his own website, and the quote widget on it was handing people false rates before he ever talked to them. Two weeks after he asked me for a website, he had one, plus a lead capture system, a content plan, and a partner who knows his business.

Strategy & positioning Website design & build Lead system Handoff & enablement
qualitychoicelandscaping.com
The current Quality Choice Landscaping homepage, after the Astro refactor.
Quality Choice Landscaping logo Since January 2023

Quality Choice Landscaping: from a Wix page they didn't love to a business that outgrew mowing

Austin had a Wix site he didn't love, no business email, and leads that turned into phone tag. That was January 2023. Since then the site has been rebuilt twice, the business has outgrown mowing, and we are still working together. This is the story of a client who grew up with me.

Business infrastructure setup Website design & build Ongoing care plan Paid ads campaign Platform refactor Strategy & positioning
pw-legal.com
The current Polverini & Wiater homepage.
Polverini & Wiater logo Since June 2025

Polverini & Wiater: a new firm, a new site, a new start

Jake's firm was changing its name, its partners, and its domain all at once, and its website was a GoDaddy page with a couple of FAQs. I scoped the new site, ran the build, and launched it the same day the rebrand went live.

Strategy & positioning Website design & build Rebrand launch (new domain + identity) Ongoing care plan
The Automattic wordmark in white on navy, with its blue O.
Automattic logo July 2025

Automattic: what WordPress.com looks like to someone who has never used it

The people who build a product every day are the last ones who can see it like a new customer. Automattic paid me to be that new customer: I signed up for WordPress.com like a stranger, recorded every place I got lost, and then told them the part that was hardest to say.

Product and UX feedback Signup and onboarding review Pricing and plan clarity Agency and freelancer positioning AI site builder review